Founded in 2017 by Carol Tai, who having worked in fashion since completing her degree on the subject, decided to set up her own business so that she could incorporate her love of animals into her work.

Inspired by her dog Koko, Hoop 'n' Loop embroiders pet portraits onto a variety of items from jumpers and t-shirts to bags and cushion covers. Each portrait is lovingly hand-drawn from a photograph of your choice and then embroidered, making it the perfect gift for a loved one or simply as a treat for yourself.